origins and values
Cutbot was originally designed to meet a single real-life need: a robust and efficient online media monitoring system for a busy press office working on a very limited budget.
People who received those press briefings then started asking if they could use the same system, and so the business was born. We now have clients ranging from the Scottish Qualifications Authority to St Andrews University, to trade associations, small PR firms, and campaigning charities.
We keep refining the service we offer to meet the needs of our clients, so tell us if you need a new feature. If we think other clients would find it useful, we’ll develop it as soon as we can and we won’t charge you. If it’s something that’s just for you – for example, to link our system to custom software you already run – we’ll give you a quote and keep it as affordable as possible.
In 2013, we started our second service: public affairs monitoring, starting with the Scottish Parliament and the Scottish Government. Westminster’s now also covered, and the other devolved institutions will follow. We’re the only company in Britain (that we’re aware of) that can provide both forms of monitoring in a single briefing.
Our aim is to provide a service that saves you time, saves you money, and allows you to keep your colleagues or supporters informed with a first-class briefing, branded exactly the way you want it. Cutbot is a member of the Federation of Small Businesses, and we offer substantial discounts for FSB members, social enterprises, charities and the public sector.
There are no hidden fees for important aspects of our service, such as limits on the numbers of searches you can run or recipients you can send emails to. If you pay for monitoring, you get our full service, including one-to-one advice on how to get the most out of it, whenever you need it. If for any reason you no longer require our service, we won’t make you wait until the end of a contract, and we’ll export all your data for you to take away.
James Mackenzie is Cutbot’s Commercial Director, and has a background in PR and politics. Until December 2011 he was head of media for the Greens in the Scottish Parliament, and has done PR in both the private and third sectors. He drinks Earl Grey tea for preference.
Aaron Crane, Cutbot’s Technical Director, was previously the lead developer for The Register, which describes itself as Britain’s leading tech news site. He prefers Perl and strong coffee.